TECHNOLOGY
The future of EV charging in the UK ’ s hospitality industry
- RAW CHARGING -
The hospitality industry is at a crossroads . As the world moves towards a more sustainable future , the need for modern , efficient , and reliable electric vehicle ( EV ) charging infrastructure has never been more apparent . Yet , many establishments within the industry are grappling with outdated and inadequate EV charging facilities , which are increasingly becoming a deterrent for potential guests . Furthermore , the latest public charge point regulations come into force in December 2024 that require chargers to have transparent pricing , 99 % uptime and , in the case of rapid chargers , contactless payment .
According to a 2024 report by Charge , 82 % of EV drivers actively seek hotels with reliable and userfriendly charging facilities , and 50 % base their hotel choice on EV charging availability and customer reviews . Furthermore , a 2023 Deloitte report revealed that 63 % of hoteliers believe EV charging will be a key part of their sustainability efforts in the next five years . Despite this , many hotels and hospitality venues are feeling the negative impact of poorly functioning EV chargers , with infrastructure that is simply not fit for purpose in 2024 .
Similarly , a Channel 4 investigation found that over 5 % of public EV chargers they examined were found to be non-functional . This amounts to approximately 1,352 out-of-service chargers , a significant number given the current reliance on public infrastructure and highlights the issue many EV drivers have .
The transition to EVs is accelerating , and with it comes the need for reliable , user-friendly charging infrastructure . This is particularly true in the hospitality industry , where the quality of the guest experience can be significantly influenced by the availability and reliability of EV charging facilities .
Many hospitality venues are grappling with outdated and inadequate EV charging infrastructure . This not only impacts the guest experience but can also lead to negative customer reviews , hidden energy costs , and operational headaches . Upgrading to modern , efficient charging solutions can alleviate these issues and enhance the overall guest experience .
The importance of destination charging in the hospitality industry cannot be overstated . Whether it ’ s the first or last interaction ( or often both ) a guest has with your property , the EV charging experience should be seamless and stress-free . This requires a deep understanding of the demands and challenges within the hospitality and leisure sectors , as well as the needs of EV drivers .
The choice of charging technology is also crucial . The best solutions offer safety , reliability , and the convenience of contactless debit / credit card payment options . They are designed to meet the demands of a busy hospitality venue and provide a high uptime to ensure stations are available when guests need them . This includes ongoing maintenance , repairs , upgrades , and replacements at no additional cost to the host venue .
In conclusion , it is imperative for destination venues to consider every facet of the guest experience , with particular emphasis on EV charging infrastructure . Having the right equipment and a reliable operator by your side can significantly enhance the guest experience . As the EV market continues to grow , those venues that prioritize high-quality EV charging infrastructure will be best positioned to meet the evolving needs of their guests .
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