The World of Hospitality Issue 60 2024 | Page 107

TECHNOLOGY
By combining Appetite ’ s strengths of socialled word-of-mouth discovery with the power of OpenTable ’ s restaurant portfolio and bookings tool , both businesses continue their joint mission to help consumers discover and plan personalised dining experiences .
The partnership highlights OpenTable ’ s interest in supporting innovative UK-based startups that are challenging the status quo within the restaurant and hospitality industry . Crucially it will create a simpler and more enjoyable experience for Appetite app users - whilst also connecting restaurants with new audiences .
Toby and James Green , co-founders of Appetite said : “ The partnership with OpenTable will supercharge our mission of combining social-led word of mouth discovery with bookings - making eating out an easy and enjoyable experience . This is just the tip of the iceberg , and cements the success of our first year . We ’ re incredibly excited about our partnership with OpenTable .”
“ Appetite is among the UK ’ s industry start ups that are catching our attention for their beautiful visuals and engaging content ,” said Laure Bornet , Vice President of International Growth at OpenTable . “ Appetite has cultivated a hyper-engaged community of diners that we ’ re excited to treat to a seamless reservation booking experience .”
www . opentable . co . uk
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