EDITOR ’ S CHOICE
Missoni brings its signature style to the Verdura Resort
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Italian luxury fashion house Missoni has partnered with Rocco Forte ’ s Verdura Resort in Sicily , to create a stunning new beach club experience just in time for the summer 2024 season .
The Missoni Beach Club will be a haven for guests seeking relaxation and style against a backdrop of sun-kissed Mediterranean coastline and features the brand ’ s signature colourful patterns and designs to create a unique and vibrant atmosphere . From sun loungers to chairs to towels to cushions , guests can expect to find Missoni ’ s iconic motifs adorning every element of the beach club ’ s design , in a mixture of enchanting blue and green hues to reflect the hotel ’ s Mediterranean surroundings .
There will also be a Missoni pop-up store on site , where guests can purchase a selection of Missoni ’ s beachwear and accessories . The partnership extends from the beach to the bar with the Missoni and Verdura Resort cocktail list . Crafted by Verdura ’ s mixologists , the cocktails are inspired by the abundant nature of the island combined with the artistic flare of Missoni . Each drink is made with local Sicilian ingredients , including those grown on the of the Rocco Forte Hotels estate farm in Agrigento . The cocktail list includes Missoni Breeze , with Venturo Aperitif , fresh lemon juice , sugar syrup , Sicilian Brut or Colore , with Agalia Sicilian tequila , blue curacao , agave syrup , orange liqueur .
The collaboration between Missoni and Rocco Forte Hotels is a natural extension of the brand ’ s identity of Italian craftsmanship and international allure . Every element of the club ’ s design combines Missoni ’ s creative energy with the sophistication and luxury of Verdura Resort .
www . roccofortehotels . com
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