EVENTS
Keith Prowse launch Beyond The Game ; A new insights paper exploring event hospitality insights , trends and their drivers
- KEITH PROWSE -
Have you ever thought about what drives people to attend a live event – and after that decision is made , why opt for a premium experience ?
Keith Prowse are the premium Experience Experts , and have been for over 220 years and counting – what started as a theatre ticket enterprise in London ’ s West End in the 1800 ’ s is now the UK ’ s leading hospitality provider . As part of Levy UK – the sports , leisure and hospitality division of Compass Group UK & Ireland – they hold official appointments at The Championships , Wimbledon , Twickenham Stadium , Edgbaston Stadium , LTA Championships , The Kia Oval and American Express presents BST Hyde Park .
Keith Prowse ( keithprowse . co . uk ) have a contentdriven ‘ always on , always providing value ’ marketing strategy designed to continue to elevate their position as the thought leader within the world of hospitality - and that ’ s exactly why they recently launched a brand-new insights paper ( an annual approach to whitepaper work ), entitled Beyond the Game !
Download the full paper ( complimentary of course ) via the QR code on the right , but to whet the appetite – pun intended - here is a summary of the key insights gleaned :
• Time is our richest asset ; 78 % of whitepaper survey respondents state they ’ d rather receive the gift of time as opposed to a physical gift - and when choosing an experience , guaranteeing quality time together ( diaries marked !) is the predominant factor . Going out is most definitely in .
• Purpose is key ; Values as to why we attend events are more disparate – and more innovation / diverse formats ( i . e . the growth trajectory of women ’ s sport e . g . Red Roses ) means more choice .
• Multigenerational days out ; With the economic landscape as it is , it is the ‘ grandparent ’ generation that are ‘ premiumising ’… but often taking their kids and grandkids along for the ride . A favourite genre of event within this trend industry-wide is concerts , which Keith Prowse are witnessing first-hand being the Official Hospitality Partner of American Express presents BST Hyde Park !
• Premium experiences provide ease ( e . g . guaranteed seats ), elevation ( e . g . better seats / views of the action ) and access ( e . g . early , private access for some events ).
• Contributors within include luxury events consultants who have worked at the likes of the FIFA World Cup ( Fernanda Graeff ), Elle , Esquire and Women ’ s Health Magazines ( Victoria Archbold ) – and the CEO of the Women ’ s Sport Trust , Tammy Parlour .
Download your very own complimentary copy of the full whitepaper via the QR code on the right !
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