HOTELS & RESORTS
Adagio accelerates its franchise development
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In addition to its development model based on direct leasing or management contract , Adagio is strengthening its growth through the franchise segment with the openings of the Adagio Access Rouen Center Cathédrale , the Adagio Access Porte de Camargue , and the Adagio Access Brussels Airport . The Adagio franchise network has quadrupled in 6 years , going from 5 franchised aparthotels in 2018 to 28 today , i . e ., nearly 20 % of the sites operated under the Adagio brand . A fourth opening will take place this year , this time in Master Franchise , with the Adagio Original Abidjan Marcory , the group ’ s first site to open its doors in sub-Saharan Africa .
The development of the franchise is proof that the aparthotel concept defended by Adagio has found its place in the hospitality offering . Indeed , the Adagio brand and the tools that allow franchisees to be its ambassadors are attracting more and more partners in the sector wishing to expand their hotel portfolio and their activities in an agile manner . Resulting in Adagio receiving many expressions of interest from potential partners during the last International Hospitality Investment Forum ( IHIF ) which was held in Berlin from 15th – 17th April , and during the congress of the
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