DESIGN & ARCHITECTURE
Supporting hospitality with experiential branded graphics
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Signage plays a pivotal role in hospitality . It not only guides guests through venues but also creates a welcoming and immersive environment . At Astley , we specialise in the design , manufacture , installation and maintenance of signage and brand graphics solutions that create these environments . We work with major brands from a range of sectors , offering a concept-to-completion solution , and we have a wealth of experience in the hospitality sector .
Within the hospitality sector , there has been a rise in experiential design and the way it shapes the customer experience . As trends change and technology evolves , so do the behaviour and preferences of consumers . With the influence of social media and increased connectivity , customers are increasingly being drawn to more unique and immersive environments .
Many brands are now starting to differentiate themselves by offering something unique with the way they design and layout their property , from the reception area to the hotel restaurant . Hospitality environments have shifted from simply serving a function to providing an experience that creates a lasting impression . This can be done through narrative-driven design , creating a journey for the customer and providing an environment that can be explored .
Implementing features that add a touch of personalisation and character is enough to transform these environments from the ordinary to the extraordinary . The hotel reception , for example , gives a fundamental first impression for guests and sets the tone for the rest of their stay . Crafting the artistic vision and detail of this space is crucial in making a stay unforgettable , and ultimately , in encouraging return visits . From vibrant murals and neon lettering , to immersive wayfinding schemes or interactive screens , these assets can create an inviting atmosphere that reflects a brand and its messaging .
Over the years , Astley has amassed an extensive portfolio of hospitality expertise . We work for brands such as Hilton Hotels and Delta as well as independent brands so we are both knowledgeable and flexible with our approach to these projects , may that be a rebrand rollout , boutique hotel , or bespoke bar venue .
Just recently , we have been shortlisted in the 2024 Sign & Wrap Awards for our work on the rollout of the Leonardo Hotel rebrand . From high-rise buildings to city centre locations , a total of 38 rebrands were completed for this rollout programme up and down the country .
An essential part of this project was the site-specific signage packs created by our in-house design team , which specify each asset required for each location . Our designers are highly experienced in working with client brand guidelines and translating these into a physical space , and we see our design work as one of our main service offerings .
For more information , please visit www . astley-uk . com
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