The World of Hospitality Issue 57 2024 | Page 115

EDITOR ’ S CHOICE
Following on from this , Lennert De Jong from Planet Payments , delivered a keynote speech discussing the Global Shopping Sentiment Report . It was unearthed that 59 % of consumers prefer to use a mobile device to browse online for stay reservation ideas , and 59 % of global consumers state they prefer self-check-in for speed and avoiding queues . The findings of the survey got under the skin of the modern hotel guest , providing useful consumer trends for hoteliers to make decisions about where to invest to improve the guest experience . These included speedy check-out , flexible check-in , slick technology , currency choice and simple direct booking .
A discussion panel on tech stack challenges for hoteliers was full of insights and a lot of common ground was found . There was a feeling that everyone was experiencing similar issues with fulfilling marketing opportunities along the whole guest journey and adopting technology and AI , but finding a common solution in that by systemising simple processes , hoteliers can personalise an exceptional guest experience .
Reflecting on the event , William said : “ We ’ re thrilled to have hosted another successful Revenue Summit this year . Bringing together industry experts is crucial for driving growth and creating a forward-thinking sector . We are proud to have facilitated discussions on pressing challenges and emerging opportunities , with a focus on the role of technology in addressing them .”
Net Affinity is an industry leader in hotel technology , offering a range of products that includes its booking engine , as well as website design and digital marketing — with a talented team of hospitality professionals always on hand . Built by hoteliers for hoteliers , the combined hospitality experience within the team encompasses more than a century . Its personable service allows hotels to easily navigate the complexities of the online world , and ultimately , increase revenue .
For more information on Net Affinity , visit : www . netaffinity . com .
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