TECHNOLOGY
New self-ordering technology for Rangers F . C .
- LEVY UK + IRELAND -
Rangers F . C . has introduced new self-ordering technology at Ibrox Stadium , launched in collaboration with catering partner , Levy UK + Ireland , the sports and entertainment division of Compass Group UK & Ireland .
The stadium , which has a capacity of over 50,000 , will see new ways of ordering refreshments using digital kiosks .
The first of its kind for stadiums in Scotland , the technological improvements will speed up matchday service times , with fans at the Glasgow ground being able to order their own food and drink using the interactive screens and pay using contactless technology .
Visitors can purchase refreshments from 16 selforder units in the Copland Road Stand , speeding up transaction times and reducing queues . Orders can then be picked up from two collection points .
James Bisgrove , Chief Executive Officer at Rangers F . C . said : “ The introduction of self-order units at Ibrox Stadium is really exciting as the innovative screens maximise the fan experience and evolve ‘ matchday ’ across all levels .
“ The new , user-friendly kiosks are in addition to traditional counter service ; the technology has many benefits , including allowing supporters to enjoy quicker service times and being able to order , preorder and pay for pre-match and half-time food and drink , all in one transaction . It ’ s another step in our commitment to enhancing the matchday experience for our loyal fans .”
David Hay , Managing Director of Compass Scotland , said : “ We ’ re committed to providing best-in-class matchday food and beverage experiences at Ibrox Stadium , and so technological enhancements at our venues like this one continue to improve the customer journey , making things simpler and more straightforward for all .
“ The new experience is one of the first digital developments across our venues in Scotland , and we ’ re excited to see customers experience quicker service , allowing spectators more time to enjoy their time at our sites .”
Levy have been working with Rangers F . C . since June 2022 and since then have served up Rangers ’ fan favourites and embraced the history and global heritage of the club , all whilst enhancing the food offering to focus on sustainable , local Scottish produce in line with the company ’ s journey to net zero by 2027 .
www . levy . co . uk
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