TECHNOLOGY
Spotlight on tech trends in latest look at hospitality industry
- RESDIARY -
Restaurant bosses and staff across the UK and Ireland are being given the opportunity to have their say on how the industry can best use technology to help it thrive .
Leading international online booking and table management software provider ResDiary has launched its latest survey , Beyond the Booking : Hospitality Tech Trends , to gain insight into how the industry uses and views technology as restaurants and bars battle for custom .
The survey is the latest piece of industry research from the company , whose system is used by more than 8,000 venues in the UK and Ireland . Previous reports found more than a third of restaurants were never fully booked during the festive season while 1 in 20 UK restaurant bookings in January and February of this year resulted in no-shows .
ResDiary CEO Colin Winning said : “ The Beyond the Booking series of reports are quickly becoming the go-to barometer for the restaurant industry to set their expectations for the season ahead .
“ In this Hospitality Tech Trends survey , we are looking to find out the role technology plays – and could play – in venues as they strive for success in what is an incredibly strong market .
“ Establishing how the people behind the success of restaurants across the UK and Ireland view the next 12 months will help companies such as ResDiary ensure those at the forefront of delivery are as equipped as they can be .
“ We are seeing more and more evidence across the industry that diners and drinkers are looking for far more than just food and a beverage . They want an experience , and a major part of that experience derives from customer service . By gathering the input of the sector , we are better able to serve the needs of both them and the people that keep their businesses alive .”
The survey , which is open to anyone in the hospitality industry , encourages respondents to share their thoughts on the current and future way they work with technology , as well as whether they feel their venue has the right equipment to operate efficiently .
Colin added : “ The hospitality industry is facing many significant challenges , which is something that will not come as news to those who rely on it to make a living . However , by engaging with the people at the forefront of the sector , we will hopefully be able to alleviate some of those challenges .”
The survey , which can be found at www . surveymonkey . co . uk / r / 7ZKNHLC , is open until midnight on September 17 , with respondents entered into a special prize draw to win a £ 250 Amazon voucher .
- 78 -