The World of Hospitality Issue 55 2023 | Page 82

Leverage the potential of innovative POS Technology

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In response to the huge technological shift in recent years when it comes to dine-in , delivery and takeaway , venues are under pressure to meet ever greater demand for convenience , choice and flexible ordering in an increasingly digital landscape . In order to thrive in what has become a progressively challenging operating environment , businesses can take advantage of unique and flexible solutions by investing in innovative POS technology and software tools .
Without a doubt , consumption habits are changing and eroding traditional ordering patterns . Moreover , the ubiquity of ordering platforms and delivery services is making consumers increasingly discerning in terms of the ordering systems they choose to use . With food and beverages being ordered on mobile apps or Click & Collect sites , the hospitality industry has had to adapt and turn to technologies in order to facilitate the shift . On the upside , this has provided new opportunities for operators to diversify and boost revenue .
Flexible and innovative Cloud technology allows businesses to successfully address challenges and opportunities in an omnichannel world . The rise in online ordering across multiple channels is resulting in greater demand for Cloud technologies such as Star CloudPRNT™ . Available across a variety of Star thermal receipt and label printers as well as matrix kitchen printers , Star provides the largest range of multi-platform remote Cloud receipt and online ordering printers available today .
In particular , Star ’ s mC-Print™ series with builtin CloudPRNT technology is capable of printing remote orders and local print jobs via USB , LAN or Bluetooth connectivity for both mobile and fixed POS . Further demonstrating its versatility , this printer can be used both front of house and in the kitchen thanks to its IPX2 splashproof design and buzzer feature .
As the rise in online ordering across multiple channels is resulting in greater demand for selfservice kiosks for ordering food and beverages , a printer that is equipped for remote printing of customer collection and delivery orders directly from a web server to connected printers located anywhere is a key requirement . Moreover , with remote functionality the printer can be managed from any location . Easy to install and maintain , the packaged mC-Print with its range of connectivity
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