How contemporary art has become a preferred choice for hospitality projects
- VELVENOIR -
In a world marked by rapid change , art becomes our anchor . It links us to the ever-evolving tapestry of culture and society , encouraging us to explore , question , and dream . It elevates the concept of hospitality to a level where your hotel room is not just a space ; it ’ s a personal connection to a living , breathing narrative , conveyed through the language of contemporary art .
The days when hotel art was an afterthought , offering nothing more than a pleasing but fleeting background , are long gone . Today ’ s premier hotels have elevated their standards by offering art collections that rival those of the most esteemed local galleries . In some instances , we have gone a step further by collaborating directly with artists and galleries to build a permanent art collection becoming part of the hotel ’ s identity . Let ’ s delve into this noteworthy shift .
Our journey begins with a profound appreciation for the transformative potential of art . We recognize that the art adorning a hotel room should be more than just an aesthetically pleasing image ; it should resonate with you on a personal level .
In our view , art isn ’ t just a platform for displaying talent ; it ’ s an inseparable part of our daily experiences . When we collaborate with artists , we invite them to contribute to something enduring , something that transcends time . We carefully select and commission artists to create a body of work that becomes a permanent addition to the art collection of our hospitality projects . This collection serves as a tribute to the city and its surroundings , weaving the rich fabric of local culture into every brushstroke .
Every artist we choose undergoes a selection process , tailored to our specific requirements . Once commissioned , their work is an honest and authentic portrayal of their unique perspective on the city . It ’ s their way of capturing the essence of the city and breathing life into it on paper or canvas through their artistic expression . With each piece , they invite you to perceive the world through their eyes and immerse yourself in the vibrant spirit of the locale .
So , the next time you step into your hotel room and gaze upon one of the artwork , know that it signifies more than mere decoration — it represents a personal essay . It is a testament to the power of collaboration , a connection to artists who inspire us to see the world from a different perspective , and a unique opportunity to craft your own story while residing in the hotel . That ’ s the shift we keep seeing and we are truly excited for all of the amazing hospitality projects to come .
Photo : Cristina Garcia Lee www . velvenoir . com
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