The World of Hospitality Issue 54 2023 | Page 20

Change Your Thoughts - TONIK -

We recently visited a hotel and discovered a dis-used swimming pool and dance studio in the basement ! In a prime central London location this provided heaps of opportunities for developer and operator partnerships .
Budgets aside … we talk about that part later - right now is the time to be evaluating space efficiency and we ’ re bursting with ideas !
Check out some of our recent hotel projects at www . tonikassociates . co . uk . To hear more about our thoughts on this topic , check out our podcast Tonik Talks available on all major podcast streaming platforms .
Discover the potential revenue generated through design . Have you ever considered the potential revenue generating opportunities within your property that don ’ t necessarily meet the eye ? We need to think beyond , RevPAR , F & B budgets , BEO ’ s and Opera reports ; hotels are bursting with opportunities that not only enhance your guest experience but also boost revenue – we all need a bit of that !
At Tonik , our multi-dimensional team merge strategic thinking with innovation , trend forecasting and development to challenge the everyday thinking and create the solutions your business needs to flourish in today ’ s competitive hospitality industry .
Take your lobby for example , it ’ s more than just a place to check in … Your lobby is the heart of the hotel , the most used space but often we find them being underutilised ! Brand collaborations , retail and pop-ups have heaps to offer , even is space is not in abundance .
Purposeful partnerships ! Community … the buzzword on all our agendas since the pandemic . Hotels were once known as the hub of local communities – bring it back ! Support local businesses and SME ’ s , allowing them to showcase their products and growing your audience reach . Even your corridor walls allow opportunities for this booming market !
Re-evaluate space configuration and bring back the dis-used spaces !
Tonik , 2nd Floor Trowbray House , 108 Weston Street , Bermondsey , London , SE1 3QB T : + 44 20 4566 6230 W : www . tonikassociates . co . uk
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