BARS
Elephant Gin announces global on-trade activation with aim of raising awareness and donations for elephant conservation
- ELEPHANT GIN -
Africa-inspired gin brand , Elephant Gin ( www . elephant-gin . com ) is announcing its largest on-trade activation to date by teaming up with over 100 bars in over 5 countries with the aim of raising muchneeded funds for elephant conservation in Africa .
Every year more than 35,000 elephants are shamelessly killed because of uncontrolled ivory poaching ; that ’ s one every 15 minutes . Since inception in 2013 Elephant Gin has raised over
€ 1,000,000 for elephant conservation by donating 15 % of bottle profits to carefully selected African conservation partners to preserve this wildlife for future generations . Elephant Gin works with Big Life Foundation ( www . biglife . org ) and their Wildlife Warrior program which aims to protect the world ’ s most iconic and threatened tuskers and their habitat . The donations from the campaign will go towards supporting Big Life ’ s anti-poaching rangers who work night and day to protect elephants .
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