The World of Hospitality Issue 53 | Page 15

HOTELS & RESORTS
The George will be the first property in the city to manifest and capture a new SevenEx hospitality approach developed by Elco Hospitality , a leading holding company based in Tel Aviv . Focusing on seven urban experiences of daily life , The George will be home to a collection of spaces , that will seamlessly integrate experience and hospitality . All guests will be able to live , work , meet , celebrate , dine , stay and relax throughout all areas bringing to life a holistic microcosm of urban life , a first-of-itskind experience .
Prioritising guest experiences above all else , The George will offer a ‘ Friends of The George ’, members ’ club designed to foster connections between locals and temporary residents . In line with the growing trend of members clubs within hotels , it will become one of the city ’ s most exclusive destinations . The concept aims to provide a vibrant environment where individuals can seamlessly network and access a myriad of experiences and amenities available within the club .
https :// thegeorgetelaviv . com /
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