The World of Hospitality Issue 52 2023 | Page 64

HOSPITALITY SERVICES

How Electric Vehicle Charging Can Power Up Profits in the Hospitality Sector

Whether you already have electric vehicle charging facilities at your hotel , or not , the fact is electric vehicle ownership is increasing dramatically .
In 2013 , only 0.19 % of new vehicles registered in the UK were electric plug-in cars . Now , almost a quarter of car registered are plug-in electric vehicles ( 22.9 %).
What does this mean for you ? If you DON ’ T yet have electric vehicle charging facilities ....
• First and foremost , you will be missing out on a large proportion of business :
• You ’ ll disappear from the search results on booking sites
• You ’ ll be giving business to your local competitors
• Not only will you be missing out on room bookings , but the additional revenue that electric charging can bring
So , how do you optimize revenue from this essential new service ?
1 . Increase passing trade Having your business on EV charging apps like Zap Map , will naturally draw in passing trade ; not only for the charging facility itself , but for any other services you may offer e . g . meals , refreshments , WiFi etc .
If you DO have electric vehicle charging facilities Are your chargers up-to-date and are you maximising their potential ? Do you need to upgrade or add new smart charging point ?
By installing SMART CHARGERS , you can benefit from :
• Lower energy tariffs , by scheduling charge times .
• Hassle-free automated payment systems
• Control over who can charge , and for how long - freeing up the space for other guests .
• Improved security and user access , as well as tamper-resistance
• Protection of your power supply , so you don ’ t experience outages due to system overloads
2 . Conferencing & Events Fact - two thirds of Electric Vehicle purchases are Fleet owned and operated .
If you have sufficient charging facilities , this will increase your attractiveness to business clients looking for conferencing and event facilities , which is a lucrative proposition for you ; even out of season when you may have lower occupancy .
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