The World of Hospitality Issue 52 2023 | Page 36

DESIGN & ARCHITECTURE

An interview with Ben Austin - TANGLEWOOD -

Why is proper wine storage important ?
Ben : Proper wine storage is essential for maintaining the quality and taste of wine . Wine is a sensitive commodity that requires specific environmental conditions to avoid spoiling or degrading . Exposure to excessive light , heat , or humidity can cause wine to spoil or degrade , resulting in a loss of flavour , aroma , and colour . Similarly , vibration can disturb the sediment in wine , affecting its clarity and flavour .
How can hospitality businesses benefit from investing in proper wine storage equipment and protocols ?
Ben : Investing in wine storage equipment and protocols can help businesses protect their investment and maintain the quality of their wine inventory . A reputable wine program is an asset to any hospitality business , and investing in proper wine storage can help businesses attract repeat customers and enhance their reputation . Proper wine storage can also lead to cost savings by reducing the need for frequent wine replacements .
How can businesses showcase their wine inventory in hospitality settings ?
Ben : Businesses can showcase their wine inventory in hospitality settings through a well-curated wine menu and creative displays . The wine menu should be easy to navigate and provide detailed information about each wine , including its origin , vintage , grape variety , and flavour profile . Additionally , the wine menu should be updated regularly to reflect changes in the wine inventory and to feature seasonal and special offerings .
Creative displays can attract attention and generate interest among customers , leading to increased sales and profits . Wine displays can be used to highlight special offerings , new releases , and featured wines . These displays can be as simple as a bottle display on the bar or as elaborate as a custom wine wall or wine cellar .
In summary , why is it important for businesses in the wine industry to focus on proper wine storage and showcasing their wine inventory in hospitality settings ?
Ben : Wine storage and showcasing wines in an attractive and appealing manner are both critical factors in maximizing revenues for businesses in the Hospitality industry . By investing in wine storage equipment and protocols and showcasing wines , businesses can maintain the quality of their wine inventory , attract repeat customers , and increase sales and profits .
Can you tell us about your expertise in the wine industry and how it relates to the importance of proper wine storage and showcasing wines in hospitality settings ?
Ben : Yes , I have been involved in the wine industry for many years , having worked as a Sommelier and Wine Merchant in the past . During my time in the industry , I gained extensive knowledge and experience in the areas of wine selection , storage , and presentation .
This experience has taught me the importance of wine storage and showcasing wines in hospitality settings . The proper storage of wine is essential for maintaining the quality and taste of the wine , and this is something that I am passionate about .
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