The World of Hospitality Issue 52 2023 | Page 32

FOOD & DRINK

MOMO Launch Brand Refresh & Collaboration with Caravan Coffee Roasters

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South London start-up , MOMO Kombucha ( www . momo-kombucha . com ) create certified organic kombucha using natural methods from their Vauxhall brewery . The growing team ’ s mission is to produce the best tasting and highest quality kombucha , which they achieve by using organic ingredients , including a blend of the finest teas and slow pressed organic juice ; brewing in glass bottles , in super small batches , and leaving the liquid completely unfiltered to offer the maximum health impact . April 2023 sees MOMO launch a brand refresh , unveiling a new simplified bottle design and resealable cap , as well as a first-of-its-kind launch , MOMO X Caravan Gesha Coffee Kombucha ( RRP £ 4.50 per 330ml bottle ) made in partnership with Caravan Coffee Roasters , available from the 24th April from Selfridges , select independent retailers and Caravan Restaurants and Brewbars .
MOMO X CARAVAN GESHA COFFEE KOMBUCHA MOMO ’ s unfiltered organic kombucha blends with Caravan ’ s cold brew Gesha coffee , resulting in a complex blend with an entirely new flavour profile that is unexpected but delicious ; think rich caramel , ripe strawberry and red apple , rounded out with a tart kombucha hit .
The coffee used is a natural Gesha variety from Finca El Fenix , an experimental farm and community wet mill in Quindío , Colombia . The farm is owned and operated by Raw Material , a social enterprise importer who work on the ground with coffee farmers to improve livelihoods through transparent and fair coffee sourcing . In 2016 , Caravan donated funds to Raw Material to help build Finca El Fenix , including the construction of their wet mill as well as planting several lots of rare varieties of coffee trees . From those trees , the Gesha coffee beans used to make MOMO x Caravan Gesha Coffee Kombucha were grown , which were then processed at the El Fenix wet mill in the natural style , before being roasted and cold-brewed in Caravan ’ s North London roastery .
Gesha is one of the world ’ s rarest and most soughtafter coffee varieties , with a distinctive fruity and floral flavour profile . The natural-style processing of this particular lot accentuates the coffee ’ s sweetness and fruit notes . To preserve the delicate flavours and juicy acidity of the coffee , a specially developed “ hotbloom ” cold brew method was used . The result is a bright and fruity coffee with floral notes that combine perfectly with the tart kombucha .
Laura Harper-Hinton , Caravan Coffee Roasters Founder and CEO says , “ We are absolutely thrilled to collaborate with kombucha experts MOMO on a
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