The World of Hospitality Issue 52 2023 | Page 28

HOTELS & RESORTS

Interior inspiration is never far away

- DESIGNLSM -
With an abundance of stylish hotels , vibrant restaurants and buzzing bars throughout the world , there is no doubt that the modern-day consumer is exposed to the best of the best through the powerful presence of hospitality brands online .
DesignLSM , an award-winning strategy , branding and interior design agency , are tasked with delivering stand-out spaces for hospitality businesses around the world .
When it comes to delivering a project , they strongly believe that first and foremost , it ’ s about having a thorough understanding of the brand DNA and desires of guests , as well as the commercial and operational objectives , which will influence the design of a space , defining the intent and ambience for the environment .
Approaching projects with a strategic-focus each design they work on is set out to holistically resonate with guests across all senses , creating a seamless and memorable experience that is intelligently creative .
The 37-year established studio pride themselves on not having a ‘ house-style ’, providing designers with the freedom of creativity and flexibility to work with different brands , allowing the spaces they design to be true to the client ’ s intent .
“ Design and creativity is fluid . It ’ s important that we encourage this by having time away from desks – whether it ’ s visiting the latest art exhibitions , observing retail brands , admiring architecture and fashion . Looking at things with fresh perspectives will provide you with the platform to create inspirational environments that enhance the lives of those that visit ”, Holly Hallam , DesignLSM .
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