The World of Hospitality Issue 51 2023 | Page 84

BARS & CAFES

Coming to the neighbourhood - KNOOPS KNIGHTSBRIDGE -

Knoops , the popular British brand that is revolutionising chocolate drinks with its unique and completely customisable chocolate percentage menu , is opening its latest store in upscale Knightsbridge .
Opening on the 3rd March 2023 , the shop is located at 130 Brompton Road , on the corner of Montpelier Street . Close to the iconic Harrod ’ s , the luxury chocolate drinks store will be a welcome addition to the desirable shopping area – offering a pit stop for thirsty shoppers or an early evening date spot for chocolate lovers .
The brand already boasts a legion of cocoa-loving fans across the four existing London neighbourhood haunts - Kensington , Chelsea , Richmond and Covent Garden . The new location , surrounded by grand homes and leafy garden squares , will give Knoops novices and visitors the chance to delve into the wonderful world of Knoopology .
Knoopology is the ultimate personalisation process and is a four-step method . Individuals choose their preferred hot or cold drink followed by their chocolate percentage , then their milk , before finally enhancing their beverage with flavoursome add-ons . The drink is poured out as a smooth hot chocolate , or over cold milk and ice for an iced chocolate . On warmer days , the drink can be blended with ice cream for a deliciously thick milkshake – perfect for walks in Hyde Park .
Known as one the most popular neighbourhoods in London for high-end shopping , Knightsbridge is also one of the most desirable residential locations in Central London . Attracting tourists , millennials and wealthy residents , the offering will also appeal to the large and growing demographic , who are turning away from alcohol , and are looking for alternative refreshments .
The opening marks the latest forward step in Knoops ’ ambitious expansion plans following recent openings in Cambridge and Oxford , with the brand ’ s first Northern England store in Manchester set to open in early April . Knoops is led by international chocolatier Jens Knoop , who founded his brand on the original concept of Knoopology : the art of crafting the perfect chocolate drink .
Visitors can choose from the full range of chocolate percentages for their bespoke hot or cold chocolate experience . There are 20 different types to select , from a sweet , creamy 28 % White all the way up to the deep , rich cocoa flavour of the 100 % Extra Dark from the Solomon Islands . Knoops also has a diverse plant-based offering . All of the chocolates that are 54 percent and over are suitable for vegans and there are also six non-dairy milks available
Passers-by can also purchase gifts and keepsakes from the store , including the pioneering cookbook , Knoops - Chocolate recipes through the day . Knoops Knightsbridge is destined to lure in shoppers over busy gifting periods such as Valentine ’ s Day , Easter and Christmas .
www . knoops . co . uk
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