The World of Hospitality Issue 51 2023 | Page 8

HOTELS & RESORTS

Run for the Hills unveils design of A new ski hotel in the Swiss alps

- FAERN AROSA ALTEIN -
Award-winning London-based design studio Run for the Hills has completed its first full hotel commission , Faern Arosa Altein . Set in the snow-clad mountains of Switzerland , the team has worked with Faern to redesign the picturesque 126-key hotel . Run for The Hills restored the entrance lobby , concierge desk and breakfast buffet , and designed all its bars , restaurants , common areas and breakout spaces . These include the half-board restaurant , Zus Brasserie , a cosy library cocktail bar , Alchemilla Parlour , as well as the property ’ s signature Alpensand Panoramic Social Club , a panoramic restaurant and bar located on the fifth floor . The building ’ s extensive refurbishment included a full renovation of the guest bedrooms and suites , as well as a range of communal areas such as a cinema , games room , kids ’ playroom , and meeting space .
A WELLNESS ESCAPE FOR MOUNTAIN LOVERS Standing on a hillside within the beautiful national park resort of Arosa , the hotel is the brainchild of Faern Resorts , a collection of resorts in the Swiss Alps dedicated to creating high altitude living wellness destinations , with innovative food and beverage concepts in some of the most loved Swiss mountain resorts .
CONTEMPORARY ALPINE Designed as a sociable haven for guests returning from a busy day on the mountain , the contemporary alpine interiors feature tactile upholstery , sheepskins and cosy woollen armchairs . Tailored mesh panels , ribbed glass column lights and antique brass fittings add an urban twist to the hotel ’ s modern charm .
BELLE EPOQUE-STYLE CONCIERGE A Wes Anderson-inspired wooden reception desk nods to the hotel ’ s heritage and complements the stunning architectural arches within the cosy-chic lounge-lobby hotel foyer . A sweeping dusky marble staircase encourages guests down to explore the hotel ’ s Zus Brasserie and inviting cocktail bar , Alchemilla Parlour .
DESIGN SCHEMATIC The interiors palette is grounded in alpine neutrals , forest greens , burnt rusts , and golden sun ochres , warmed with characterful timber furniture and joinery . Tabletops feature light and dark terrazzo stones and berry-red marble swirls . The tailored joinery is softened by fluted banquettes and sofaheight dining set-ups , accessorised with rustic ceramics and scattered Slim Aarons artwork , a nod to the retro village of Arosa .
“ The hotel is deeply atmospheric and steeped in history . We felt privileged to fashion its next chapter . Working closely with Faern Resorts CEO Romain Semmel , we developed our interior concept to honour its heritage , whilst also creating a fresh lifestyle escape for the next generation , channelling the spirit of chic millennial high-altitude living ,” says Anna Burles , Co-Founder and Creative Director , Run For The Hills .
TIME FOR BED The hotel ’ s bedrooms offer a mix of comfort singles , doubles and larger deluxe corner suites for groups and families . Many have spacious balconies , with uninterrupted views over the valley and rooftops of Arosa . Inside , Run for The Hills ’ guest room design
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