FOOD & BEVERAGE
Creams Cafe to open four new restaurants
The UK ’ s leading dessert restaurant brand , Creams Cafe , is set to strengthen its market position with four key regional openings in the next quarter .
Adding to the brand ’ s 100 + nationwide restaurant portfolio , the four new openings are located in Manchester , New Haw , Sheffield and York , with Nottingham also reopening after a period of closure for refurbishment .
- CREAMS CAFE -
At the fore of these openings , the Manchester restaurant is set to be the newest flagship for Creams Cafe . Situated within Manchester ’ s Arndale shopping centre , which registered 40 million annual footfall in 2019 , the restaurant will open in November 2022 and will span 2,303 square foot , featuring 64 internal covers and an additional eight outdoor covers .
Following an increase in demand in the North of England , restaurants will also open in Sheffield and York , each in high footfall areas , alongside New Haw opening in Surrey .
Nottingham will reopen as a flagship following extensive internal refurbishments , including the addition of a spacious , purpose-built training academy in the upper floor of the restaurant . A centre of excellence , the new space is perfectly positioned to facilitate extensive training for franchise partners in the north , acting as a learning hub for restaurant to management level employees .
The design for each restaurant will showcase Creams ’ trademark interior branding , complete with a statement gelato stand located at the entrance and the iconic Creams Cafe logo positioned at the centre of an open plan kitchen . Suspended from the ceiling and adorning the walls , expect neon signage , BMX bikes and colourful skateboards , set against a backdrop of vibrant and varied textures including wood , metal and cement , creating a contemporary feel . Brightly coloured tabletops are embellished with striking decals , with playful pops of colour throughout bringing the fun and nostalgic character of the brand to life .
The restaurants will offer the complete menu of Creams Cafe classics including signature waffles , cookie dough , milkshakes and sundaes , in addition to 24 flavours of gelato made in the brand ’ s
own East London factory . Also available , a ‘ Create Your Own ’ dessert offering alongside a range of savoury snacks , plentiful plant-based choices and an extensive kids menu .
Othman Shoukat , Managing Director of Creams comments : “ We have received a lot of demand for our brand in the North of England and are delighted to be opening new restaurants in these locations . It is a huge achievement to be in as strong a position as we are , and these openings will help pave the way for future expansion in the North . We ’ re also really excited about the Nottingham training academy . From digital based learning using the Creams Academy portal , to hands on practical experience in the kitchen , as well as space for round table discussions and role play , the academy will prove an invaluable resource for our franchise partners .”
www . creamscafe . com
- 16 -