The World of Hospitality Issue 46 2022 | Page 16

FOOD & BEVERAGES

High-End Bubble Tea Entrepreneur ’ s Growth Plans Already Underway

- LEONARDS LAKES & GARDENS -
The future looks bright for high-end bubble tea entrepreneur Anh Pham , with plans to expand her empire already underway .
Anh opened her first premium bubble tea room , Paeonia , in the royal borough of Windsor in October and , such has been its success , that negotiations are already underway for a second site , this time in west London , in early 2022 , with plans to have five venues throughout Berkshire and the capital by the end of the year . She ’ s also had interest in opening a Paeonia in Paris .
She said : “ Paeonia has brought a unique , highend experience to Windsor , where customers can expect premium bubble tea inspired by the flavours of Taiwan , and my intention is to expand quickly , first in Berkshire and west London , but I would eventually like to see Paeonias all over the UK and further afield .”
Anh moved to the UK from her native Vietnam to study at university in Bristol , but fell in love with the royal borough . An avid royalist who even had her own corgi , she immediately wanted to put down roots in the town .
Acclaimed foodie Anh has spent the past decade working in the UK ’ s hospitality industry . A tea lover with a strong passion for food and beverages , she has tasted bubble tea all over the world and set about creating her own recipes – unlike anything currently on offer in the UK .
With queues out of the door on launch day , regulars already visiting the classy tea room daily and demand for her premium bubble teas being so strong that she sold out of ingredients had to close for 24 hours to restock , Anh was confident that her hugely-Instagrammable tea room would be such a soaraway success .
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