The World of Hospitality Issue 44 2021 | Page 7

CREED
molasses , honeycomb and dates , it ’ s important to bring that warm , comforting winter vibe to your offer .
Rich fruit flavours such as black forest cherry , plum and orange are set to be a popular choice , whilst biscuit & marshmallow flavours , reminiscent of s ’ mores will prove irresistible for those looking for a warming treat .
Festive classics with a twist Christmas classics are indeed not to be forgotten . Hot sandwiches and fully-loaded burgers can be decked with pigs in blankets and Christmas condiments such as homemade sprout and carrot slaw , jewelled with dried cranberries , melted Brie and cranberry sauce . Whilst the traditional turkey dinner can be brought to life with an array of incredible vegetables and a range of meat cuts , from pork belly , through to stuffed turkey joints .
Desserts , takeaway sweet treats and hot drinks are where the festive magic really comes alive and gives an opportunity for operators to pull out all the stops to meet the ‘ small indulgences ’ trend that we are seeing amongst consumers who are looking to treat themselves little and often after a particularly challenging couple of years .
Creed ’ s Executive Development Chef , Rob Owen , comments :
“ Christmas this year is about bringing back the magic for diners , to create an experience that everyone remembers . But , it ’ s not without a certain amount of caution that operators will go into this season . We ’ ve worked incredibly hard to make our festive range spectacular , introducing an array of new products and dishes , whilst ensuring it works for groups of all sizes and with different dietary requirements and preferences .
“ We ’ re looking forward to supporting our customers this year and are happy to advise on the best way to structure menus to give the wow factor , whilst ensuring they remain manageable for many operating with reduced staff numbers .”
For more information about Creed ’ s festive offering this year , download the Christmas brochure here : www . creedfoodservice . co . uk / christmas-2021
Jaffa Mountain Cake incorporates the rich citrus flavours associated with Christmas , with a barrel load of delicious chocolate , in a layered sponge with orange mousse , dark chocolate orange truffle and topped with Jaffa Cakes and sponge flooded with truffle .
Black Cherry Charlotte Cake is a new spin on the traditional Black Forest Gateaux with a Kirsch soaked sponge , layered with black cherry compote and cherry mousse , finished with dark chocolate rosettes and shavings .
Operators should take the opportunity to upsell on warm festive drinks this year using a range of flavoured syrups and drink toppings , which are easy to create , meaning weekly Christmas specials can be created and offer customers a reason to visit again and again . From using spices to flavour coffees and hot chocolates , including cinnamon , chai and nutmeg , through to introducing a variety of flavours that add sweetness , such as salted caramel ,
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