The World of Hospitality Issue 44 2021 | Page 22

SILENCIO DES PRÉS
“ For Silencio des Prés , and everything related to it , the goal is simple ,” says Sanchez . “ How can we do better ? How can we have an establishment that brews a lot of covers a day , while passing messages , respecting the planet and the people who cultivate it ? At what price and under what conditions ?”
He has thought long and hard about this while developing a kitchen fit for purpose in the direct challenges of production .
Just because it is ethical in spirit does not mean it is not delicious . “ This is about respecting the man or woman who cultivates , reinventing the model of volume catering and giving pleasure to people ,” he says .
10 YEAR ANNIVERSARY This year the Silencio philosophy celebrates its first ten years of bricks and mortar success . Arnaud Frisch is not a man given to nostalgia , but it is worth pinpointing the trajectory his spaces have taken him on . Back in 2011 the Montmartre venue emerged out of the French Touch music scene . Indeed , the first Justice album was recorded in the basement which David Lynch ’ s design transformed into a hotbed of creative activity . Musical heavyweights Prince , Kanye West and Pharrell Williams have all performed on its tiny stage . Lana Del Rey was so crippled with early performance anxiety she could barely make eye contact with the audience during her early set . Most important for Frisch was not that these titans of exciting sound wanted to play at the venue , but that they chose to hang out in the venue afterwards , creating something more than a stage
to play on , more like a salon with performance . That was always the dream .
In the summer of 2021 , El Silencio extended the brand ideology to the sunkissed beaches of Ibiza , transforming a more tropical if no less artful iteration of Frisch ’ s laissez faire knack for the assemblage of the right people at the right place . During their decade of activations , Silencio popups have appeared at the Cannes Film Festival , the Serpentine , London and Venice Biennale , Art Basel , Miami and as a hotel - Maison de l ’ Aiguebrun – in the Luberon countryside . The central thread of Silencio remains the same throughout , whatever the variations on a theme it takes physically . These spaces are intended for the brightest , most adept thinkers in the creative industries to exercise as much of their minds as they do their palettes .
And so , Silencio des Prés . The newest relative to join the Silencio family was germinated from one simple instruction . That all Silencio has achieved across Paris and the globe , these palaces to lightning bolt moments happening in the middle of the night can be given optimum daylight expression . Silencio des Prés will follow the brilliant collection of active customers from early breakfast through to the last supper of the day .
This new project has come to represent the fullest realisation of the Silencio dream , as the team starts to plan their next endeavour …
Instagram | @ silenciodespres Website | www . silenciodespres . com
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