The World of Hospitality Issue 44 2021 | Page 17

NEAT BURGER
Bishopsgate , Ealing , Kings Road , O2 , January ; with Queensway and Waterloo to follow in the spring and further sites to follow in Covent Garden , London Bridge , Clapham , Hammersmith and Shoreditch . Regional expansion is also planned for 2022 .
The 14 new restaurants will more than triple the brand ’ s existing brick and mortar portfolio which currently include sites in Oxford Circus , Soho , Camden and recently launched , Finsbury Park .
Delivery is set to reach all corners of London with 16 additional delivery kitchens across the capital as of early 2022 , made available through Deliveroo and virtual kitchen partner REEF .
The latest raise will fund international expansion ( including US , UAE and Italy ), and product development , and was led by Rajeev Misra , CEO of SoftBank Investment Advisers . He says : ‘ I am thrilled to be part of the Neat team as it continues to develop and expand in the UK – the vegan market is growing rapidly , and it is an exciting time for the brand ’
Misra joins existing founding investors including Henrik Fjordbak , former COO of Joe and Juice , and David Yeung , founder of Green Monday , are Wellness Holding , founders of Technogym , and Anthony Di Iorio , co-founder of cryptocurrency Ethereum .
The expansion announcement follows calls from the Climate Change Committee for people to eat 20 % less meat and dairy by 2030 . Thanks to brands like Neat Burger helping to champion a more flexitarian diet , that future is looking very much achievable . While conscious consumption is at the heart of the brand , Neat Burger has positioned itself to be accessible to all , with its tasty food and fun , relevant image appealing just as much to its nonplant-based fans .
Website : www . neat-burger . com Instagram : @ neat . burger Facebook : @ neat . burger Deliveroo : Neat Burger Twitter : @ NeatBurger _
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