The World of Hospitality Issue 43 2021 | Page 68

The King . Born and Bred .

ESTABLISHING the KING in the U NITED KINGDOM
King of Cotton was established in the UK during April 1995 , having been originally founded in the town of Gallarate , Northern Italy in 1880 as ‘ Re di Cotone ’, the Italian for ' King of Cotton ’.
At that time , Re di Cotone was owned and run by Alceste Pasta . When Alceste retired one of his closest partners , Signore Pastorelli , took over ownership of Re di Cotone . The Pastorelli family run the Italian business to this day and continue to supply outstanding cotton products throughout Italy to both retail and major commercial companies .
It was in 1995 that Hector James Gauld , asked his brother in law , Paolo Pastorelli for permission to use the King of Cotton brand in the United Kingdom with the aim of supplying Hotels with premium products , principally from Italy but also sourced from around the world .
So began UK ’ s very own ' King of Cotton ’. Over the years King of Cotton developed a reputation for providing high quality cotton products , at fair prices with a high level of service .
Demand grew across the Hotel sector and with guests making enquiries as to the source of the bathrobes and towels in their rooms , hotels began making these and other King of Cotton branded items available for sale . The King of Cotton retail experience was born .
Momentum gathered , and in 2003 the King of Cotton website was launched , making a wide range of quality products available to all who desired difficult to find , premium products , at corporate prices .
King of Cotton is now the ' go to ' supplier for corporations and
households throughout Europe . There are branches in London , Paris , Brussels , Nice and Marbella . With eight outlets across five countries , King of Cotton ’ s finest cotton products can be found extensively across the continent both online and in store .
By choosing King of Cotton , you can be sure that you ’ re in the best place for all your bedroom and bathroom requirements . Behind the name lies a legacy and heritage that goes back to Gallarate , in the foothills of the Italian Alps 140 years ago .
We pride ourselves in having the highest industry standards
The Hotel Superior Egyptian 400 thread sateen bedlinen
certificate ISO 9001 for our continuous efforts to improve on customer service and company efficiency .
It is our mission to supply customers with the highest level of service along with the highest possible quality of goods , all sourced from highly vetted , sustainable suppliers .
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