The World of Hospitality Issue 43 2021 | Page 40

RAFFLES HOTELS & RESORTS

Raffles Hotels & Resorts Continues Global Expansion with New Openings in 2021 and Beyond

NEW OPENINGS
With newly appointed CEO Stephen Alden at the helm , Raffles Hotels & Resorts embarks on an exciting new era . A legendary brand known for transforming landmark properties in storied destinations around the world , Raffles is on track to more than double its illustrious portfolio , adding a host of distinguished locations that will continue to set the standard in the luxury hospitality industry . Later this year ,
Raffles will open a second hotel in Dubai ( The Palm ), along with Bahrain , Udaipur and Macau . Next year and beyond , the brand will debut flagship locations in London ( 2022 ), Boston ( 2022 ), Doha ( 2022 ), Jeddah ( 2022 ) and Moscow ( 2023 ), among others . “ Raffles approaches every endeavour with the utmost thought , care and discernment ; our global expansion is no exception . With our pioneering spirit , we have sought out locations where we can really bring Raffles ’ gracious welcome and tradition of excellence to life ,” said Stephen Alden , CEO ,
Raffles & Orient Express . “ Each new Raffles property is a destination in itself , and we are creating places where people want to be , in tune with our welltravelled guests ’ contemporary lifestyles .”
Next year will see two watershed moments for the brand – with Raffles making its debut in North America and the United Kingdom . Raffles Boston Back Bay Hotel & Residences is located in the heart of the Back Bay , Boston ’ s most prestigious neighbourhood , and comprises a distinctive hotel as well as exquisitely appointed residences .
Raffles London at The OWO and The OWO Residences by Raffles will be an opening unlike any other in London . Located within the iconic Grade II * listed Old War Office building , an architectural masterpiece originally completed in 1906 which has witnessed world-shaping events , this property is set to be a momentous addition to the brand .
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