The World of Hospitality Issue 42 2021 | Page 90

TAPESTRY COLLECTION BY HILTON

Tapestry Collection by Hilton Debuts in Europe

ATOCHA HOTEL MADRID OPENS DOORS TO GUESTS , MARKING THE BRAND ’ S DEBUT IN EUROPE
Hilton has welcomed the first Tapestry Collection by Hilton hotel in Europe with the opening of Atocha Hotel Madrid .
Embracing the distinct culture of their local neighbourhoods , the hotel joins a global portfolio of almost 60 unique Tapestry Collection by Hilton properties , providing the perfect base for travellers looking for the authentic experience of an independent hotel . In the coming months , the brand will continue its European expansion with the opening of Hotel Camille Paris Gare de Lyon , Le Belgrand Hotel Paris Champs Elysees , Se Catedral Hotel Porto and The Samuel Ryder Hotel St Albans .
Simon Vincent , executive vice president and president , EMEA , Hilton said : “ This summer marks the arrival of Tapestry Collection by Hilton , our newest brand in Europe . With stunning new properties planned in Spain , France , Portugal and the UK , adventurous travellers can enjoy unique experiences across some of the most iconic cities in Europe . The hotels are among 40 new openings under Hilton brands planned in Europe before the end of the year , and we ’ re looking forward to welcoming guests as international travel resumes .”
Jenna Hackett , global brand head , Tapestry Collection by Hilton said : “ Bringing Tapestry Collection by Hilton to Europe is a true milestone for the brand and reinforces our commitment to international growth . With hotels each displaying a unique style and personality , Tapestry Collection has proved popular with travellers looking for an authentic experience that reflects the heritage and culture of the local area . We look forward to extending a warm welcome to guests in new locations across Europe this summer .”
Steeped in local history , the 46-room Atocha Hotel Madrid , which is now open , takes its inspiration from esparto – or atocha – grass weaving – a technique
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