INSIDEOUT
InsideOut Completes Pret A Manger Heathrow Project
DESIGN & ARCHITECTURE
In what has been a turbulent year , to say the least , InsideOut announces the completion of Pret A Manger ’ s flagship store in Heathrow Airport Terminal 2 . This premium retail space sought a unique identity while maintaining the Pret A Manger brand we all know and love . A revived secondary colour palette brings refreshing tones to a contemporary industrial aesthetic , with bespoke joinery features welcoming guests at one of the world ’ s busiest airports .
look with their revived secondary colour palette to bring consistency to their brand recognition and uniqueness to this Terminal 2 store . Reviewing passenger and operational flow in-depth lead to this simple , open and natural floor arrangement . Warm joinery ties the whole shop together in this modern industrial aesthetic , with playful tones in the linings and upholstery offering guests a spacious and refreshing environment before their onward travel .”
InsideOut ’ s first project for Pret A Manger , we were appointed to design and deliver this 4400ft2 unit , setting a benchmark for Pret ’ s operations and retail within Heathrow Terminal 2 . InsideOut worked closely with Pret ’ s project and design team to streamline customer flow and service in a typically swift-paced airport environment .
With a shop front that spans 24 metres , we knew this was a perfect opportunity to amplify this wellknown brand in a densely populated retail space . InsideOut opened up the previously obstructive facade , not only to accommodate peak footfall but to provide full transparency through the store and allow the design to be read holistically . Pret ’ s brand name and colour form a strong entrance portal , bookended with digital displays to showcase their offering . Eye-catching joinery is centred along the shopfront to guide customer flow , display merchandise and provide seating that looks back into the terminal .
“ InsideOut are no strangers to the often-challenging world of airport interiors , having completed over 20 airside projects over the last ten years . Our design for this project combines the classic Pret A Manger
The shop sits as a pair of components . A forecourt with raw metal wall finishes and monolithic flooring with langers and tills at opposing ends , enclosing curved timber feature seating to accommodate a quick bite before a flight . A dropped bulkhead defines the fluted seating area designed for longerstay travellers . Sinuous banquettes washed in a pastel colour palette line the perimeter of this space to provide more privacy for individuals and groups . Pret ’ s iconic passion graphics depict scenes from global cityscapes , and a feature column roundel maintains brand identity in a new look , Pret Design .
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