The World of Hospitality Issue 42 2021 | Page 62

HRC CONNECTS

Hotel , Restaurant & Catering Expands Offering with Launch of Digital Platform HRC Connects

Hotel , Restaurant & Catering ( HRC ) has unveiled a new online platform – HRC Connects – which will enable suppliers and buyers to connect , network and share thought leadership virtually .
The new platform will enable hospitality suppliers to showcase their products and services year-round to an engaged and diverse buyer audience , as well as facilitating networking , one-to-one meetings and online demonstrations .
Regular content including webinars , roundtables , podcasts and product demos will be hosted on HRC Connects for the international hospitality and foodservice community , providing much-needed insights into the latest news and trends in the industry .
The platform will act as a comprehensive database of hospitality and foodservice suppliers , allowing buyers to quickly and easily find and compare brands that fit their requirements , alongside recommending relevant new businesses .
HRC Connects will also integrate seamlessly into the live event experience when Hotel , Restaurant & Catering returns to ExCeL London in March 2022 . New connections made at the show will be viewable on HRC Connects , and attendees can use the platform to schedule talks and demos to attend , arrange in-person meetings and search exhibitors .
Event Manager Ronda Annesley commented : “ The past year has made us think about how we can harness digital resources to add more value to our buyers and even better return on investment for our suppliers .
“ HRC Connects will bring our community together virtually but it will also serve as a powerful addition to Hotel , Restaurant & Catering 2022 , supporting and expanding on the networking and sales conversations that take place on the show floor .”
The platform is bringing on board a number of industry knowledge partners , who will be delivering valuable , topical content for hospitality and foodservice professionals year-round .
Juliane Caillouette-Noble , Managing Director of the Sustainable Restaurant Association , commented : “ Having worked closely with HRC for many years , we ’ re really excited to be a knowledge partner for HRC Connects .
“ As the industry re-opens its doors after a year when people have mostly been operating solo , we are very keen to host conversations and bring people together to help them share ideas , find solutions and collaborate on meeting the long-term challenges of climate change , diversity and how we use food as a force for good .”
Join the HRC Connects community at www . hrc . co . uk / connects .
Hotel , Restaurant & Catering will take place in March 2022 at ExCeL London . To find out more about visiting or exhibiting , please visit www . hrc . co . uk .
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