FREEDOMPAY INC
How Technology Collided With A Pandemic To Change Payments And Loyalty In The Hotel And Lodging Sector Forever
JP MORGAN / FREEDOMPAY FUTURE OF RETAIL & HOSPITALITY TECH LEADERSHIP STUDY
At the start of 2020 the U . S . hotel sector was healthy and forecasting growth after 10 consecutive years of revenue growth . There was a growing urgency around digital transformation , and prioritizing payment technology . Consumers were empowered with the ability to book and pay online or via mobile , and their loyalty was increasingly becoming reframed in terms of ‘ experiences ’ rather than transactions .
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