The World of Hospitality Issue 42 2021 | Page 40

SNAPPY TOMATO PIZZA

Snappy Tomato Pizza Ambitious Expansion Plans

HOSPITALITY NEWS
Snappy Tomato Pizza is planning an ambitious expansion programme after a 7 year delay . Managing Director , John Wilson explained that preparations to expand the brand had been completed in 2012 but had to be put on hold when he was diagnosed with Cancer in 2013 . By the time he had recovered from major surgery and post-op treatment and was ready to return to work full time in 2016 , the changes in the market , especially in the development of smart phone technology meant that the website and app technology required a major overhaul .
6 new stores are already under development in addition to the 19 already trading and Wilson is currently working with a further 8 Franchisees looking for suitable properties around the UK .
Our Franchisees and their staff have worked incredibly hard to provide a safe delivery service during the pandemic and we are very excited at the prospect of so many new enquiries from potential Franchisees looking to join the Snappy team , said Wilson .
Snappy Pizza has franchised stores located as far north as Elgin in the north of Scotland to Dorchester in the South of England which means that , as national distribution is already established , new franchises and stores are opening across the UK . All existing stores are being upgraded to the latest brand design standards with new signage and interior graphics which tell the Snappy story from the opening of the first Snappy Tomato Pizza store in Fort Mitchell , Kentucky in 1977 .
The Snappy Pizza business model is unusual in providing Franchisees with the option to feature an extensive menu including their famous ‘ Chicago ’ style Square Pan Pizzas , ‘ New York ’ style Thin Base Pizzas as well as a range of Side orders , Drinks , Desserts , Burgers and Kebabs . The Franchise charges a fixed weekly franchise fee instead of the more usual charge based on a percentage of sales .
The changing face of retail space has provided new opportunities for expansion with new stores being developed in ex-bank premises , ex-motorcycle accessory shop and other premises previously designated Retail A1 use class . Snappy Pizza has seen a positive and supportive approach from Local Planning Authorities keen to get closed premises trading again as part of a vibrant local retail environment .
For further information please contact John Wilson , Managing Director , Snappy Tomato Pizza Ltd , 91 Heming Road , Redditch , B98 0EA
E : johnwilson @ snappytomatopizza . co . uk M : + 44 ( 0 ) 7768 263002 W : snappytomatopizza . co . uk
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