The World of Hospitality Issue 42 2021 | Page 34

NHOW BRUSSELS BLOOM HOTEL

nhow Brussels Bloom Hotel Opens The Creative Hub : Room for Art with Matching Interior Design

PROJECTS
nhow brand expands with the launch of its 7th hotel ; an unconventional hotel experience with a different art form on every floor , including a floor designed by London designer Jessica Thacker .
The nhow Brussels Bloom hotel opens today and celebrates art in all forms . Being immersed in a world of creativity and inspiration is the unique experience that this bold hotel offers . Located in the Botanique area , the cultural centre of Brussels , the hotel will be a place where business , leisure travellers and artists come together to share their passion for art and find new inspiration . The hotel is part of “ nhow ”, NH Hotel Group ’ s unconventional lifestyle brand and follows on from the successful opening of nhow London last year .
Unique art experience
The Creative Hub is a place where all different types of creativity come together , just like different people come together : locals , tourists and business travellers . Anyone who appreciates unconventional creativity will feel at home in this hotel . nhow Brussels Bloom is located in a vibrant area of the city , it is a 15-minute train journey from Brussels Airport and a 10-minute walk from Brussels North Station .
The rooms are decorated like an artist ’ s studio : upon entering , there is an explosion of colours and prints , while the sleeping area is just like a blank canvas waiting for its art to arrive . Each room has a unique painting , which steals the attention due to its neutral surroundings . The bathrooms are inspired by the photographer ’ s workplace , the darkroom : mysterious , dark , and with a splash of colour here and there . Creativity is added by various Polaroid photos on the wall , inviting you to create your own nhow bathroom moments .
Each floor is inspired by a different art form . The moment you step out of the elevator , you are completely immersed in the specific art theme . Jessica Thacker , London artist ,
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