The World of Hospitality Issue 41 2021 - Page 37

THE SET COLLECTION
THE WORLD OF HOSPITALITY 37 service with cutting edge technology and central RFP management system is also provided , plus a wide range of optional “ addon ” technology and services to suit member hotels ’ individual needs and requirements . In addition , member hotels can benefit from global sales & marketing support as much or as little as they need via The Set Collection ’ s extensive commercial team structure as well as a strong recognition and loyalty ecosystem .
An additional service that member hotels can look forward to is regular revenue and distribution health checks . As explained by Robin Stangroom , VP Revenue , Reservations & Distribution , “ We don ’ t want to be seen simply as a machine which member hotels plug into for their distribution and marketing needs . When you become a hotel of The Set , you are benefitting from our expertise as much as our infrastructure . For example , some independent hotels don ’ t have the resource of their own dedicated and skilled revenue teams or digital marketing managers , so they will benefit from our collaborative approach where we work with our hotels to tangibly improve efficiency and results , which is mutually beneficial for both parties considering our performance-related fee model ”.
Headquartered in London , a core team of experienced hospitality professionals with decades of experience across the luxury hospitality sector will lead this exciting new venture . The leadership team consists of Brian Gore - VP Marketing , Brand & Digital ; Robin Stangroom - VP Revenue , Reservations & Distribution and Ruurd Hooijer - Senior Director of Sales & Marketing .
About The Set Collection
A carefully curated luxury hotel collection , comprising of some of the world ’ s most exceptional , likeminded , independent hotels and resorts . Being flexible , agile and at the forefront of innovation , we are the primary choice for hotel owners , who seek a marketleading brand affiliation partner that elevates their hotel brand and performance .
Capturing the hearts and minds of guests is a value that is shared amongst all of our member hotels and is what drives us to create memorable experiences that leave you with the desire to return . To find out more about our unique collection , please visit www . thesetcollection . com .
WEBSITE : www . thesetcollection . com