40 THE WORLD OF HOSPITALITY
ACCOR
Accor signs first Tribe hotel in the Netherlands
Hotel
Accor , the leading augmented hospitality group , today announces a franchise agreement with WIN Hotels for the first TRIBE hotel in the Netherlands . The hotel will be located in the newly developed area on Gare-du-Nord in Amsterdam-North , next to the Noord metro station on the North-South line .
The new 192 bedroom four-star hotel is set to open its doors in summer 2021 .
TRIBE is one of the newest brands in the Accor portfolio and focuses on creating a bespoke experience that gives guests everything they need and nothing they don ’ t . TRIBE is designed for guests to make it whatever they wish : accommodation , collaborative workspace , decompression zone , social destination and gallery space . TRIBE aims to surprise travelers with an original , exciting and tailored offer that focuses on style . It ’ s reshaping the traditional hotel experience , enabling guests to stay , work and socialize in contemporary interiors .
TRIBE ’ s focus on design and style combined with the use of the latest technologies makes it a leader in the affordable luxury sector . The first Tribe hotel opened in Perth , Australia
and the brand plans to open 150 properties worldwide within the next five years . In addition to Amsterdam , further Tribe openings are planned in : Glasgow , Manchester , Budapest , New York , Warsaw , Tallinn , Phnom Penh , Hong Kong and Bali .
As well as the new Tribe hotel , the agreement with WIN Hotels also includes a new 110 room 4 star Mercure hotel in the same development , which is also due to open next summer .
Thomas Dubaere , COO Accor Northern Europe , comments : “ We have been committed to bringing Tribe to Amsterdam since Accor launched the brand last year . Tribe is a new kind of hotel , a lifestyle hotel brand that promises to engage modern travellers and disrupt the market . Amsterdam is a perfect fit for the brand and we are delighted to be working with WIN Hotels to bring this design-led hotel experience to the Netherlands . The signings of the Tribe and Mercure hotels strengthen our partnership and extends our joint portfolio to six hotels in Amsterdam . These signings represent a continued confidence in the market and we look forward to opening the hotels in what we expect to be a buoyant 2021 .”
Patrick Kerkhoven , COO WIN Hotels , on the partnership with Accor said : “ We are pleased to be working with Accor once again and look forward to welcoming guests to both hotels . We can ’ t wait to launch the new Tribe brand in the Netherlands . This concept brings design and affordable luxury together and has a unique creative aesthetic . As a result , we hope to attract both business and leisure guests , as well as people from the surrounding neighbourhood . The location of both hotels is excellent and the area is rapidly developing . The project developers want to give the area a quality boost with the ‘ Gare du Nord ’ and we hope that the arrival of our two hotels will contribute to this .”
PROJECT “ GARE DU NORD ” The state-of-the-art project “ Gare du Nord ” where both hotels will be located is being developed by AM and Blauwhoed . The project consists of two towers and is part of the development area surrounding the North- South Line in Amsterdam-North . In addition to the two hotels , 361 residential apartments will also be part of the development . The project is conveniently located directly opposite the metro station ( Noordzuidlijn ), allowing travellers to be in the city centre within minutes .
WEBSITE : group . accor . com