14 THE WORLD OF HOSPITALITY
CRAZY PIANOS CLUB
Crazy Pianos Club
Bars
CRAZY PIANOS IS UNDOUBTEDLY A DIFFERENT CLUB . INSTEAD OF A DJ , TWO RED PIANOS ENTERTAIN DINNER AND DRINKS , UNTIL THEY GET THE PUBLIC DANCING AROUND THEM .
The reform of the well-known Crazy Pianos music club was the beginning of a new stage in its history . The new design should push their new commercial strategy : aiming for a more demanding audience from a wider age range without losing the essence of the original project . The music of both live red pianos and a fun , carefree atmosphere manage to raise the tone of the night until getting the public to hit the dance floor .
The briefing was clear : a crazy , different and sexy venue . The response was a design rich in details and spaces , full of cinematographic references and little crazy stories : an atmosphere that invites to get carried away and lose your mind . Generating innovative experiences and interactions is one of the goal of the project . The design is trying to reveal all the potential of the space to create new situations . It is not a design to look at but to live and experience .
With this in mind , our team conceived this space as a cinematographic sequence of a surreal film , which is gradually discovered when entering the venue . The layout is organized by clearly differentiated areas