The World of Hospitality Issue 38 2020 | Page 60

60 THE WORLD OF HOSPITALITY THE LAKES HOSPITALITY ASSOCIATION TRADE SHOW The Lakes Hospitality Association (LHA) Trade Show Exhibition The Lakes Hospitality Association (LHA) Trade Show, now entering its 45th year, is a celebration of the hospitality industry and is a hub for both local and national companies to showcase the cutting edge developments and products in the industry, not just for the Lake District but the country as a whole. The show is the focal point for the region’s hospitality industry. Providing a unique opportunity to showcase products, develop new customer relationships and continue to grow existing relationships.  A major pre-season networking platform in preparation for the year to come. Interiors, food, drink, equipment and technology businesses feature alongside those providing vital support services such as banking, property advice, insurance, IT and many others. the industry and to stay ahead of current trends.  We are delighted, and indeed humbled, to be able to welcome four truly amazing industry experts, who will be joining us throughout the 2020 trade show. They bring with them a wealth of knowledge in their respective fields from all areas of the hospitality industry.  Not only delivering a series of masterclasses over both days on their specialist areas for food, beverage and service, they will also be available on a number of exhibition stands during both days to answer questions or for that great publicity opportunity for social media. Join Jean-Christoph Novelli, Joe Wadsack and Andrew Coy in our masterclasses and Irini Tzortzoglou on her cooking demonstration. The greatest appeal is the unique opportunity this event represents to present products and services directly to owners of the diverse range of businesses from across the region. Primarily it offers an excellent opportunity for the hospitality trade to see what is on offer within WEBSITE: WWW.ALAINDUCASSE-DORCHESTER.COM