58 THE WORLD OF HOSPITALITY
HOTEL AMENITIES
Groupe GM, the world leading player in
the hotel amenity industry, is launching a
new hotel line: Apothicals by DAMANA®
DAMANA ® is a Groupe GM brand known
for its simplicity, authenticity and happiness.
Inspired by these values, Groupe GM
has created amenity lines that combine
the richness and authenticity of products
influenced by nature and traditions with
today’s expectations of well-being, pleasure
and effectiveness.
This newest addition completes DAMANA ® ’s
offering which includes three lines at present:
Earth and Sun, Neroli and the Organic Bath
Line.
Apothicals by DAMANA ® is an Ecolabel
certified and vegan amenity line. Inspired by
two Ecopumps in 300ml format: hair & body cardboard. At the beginning of 2020, the
gel and liquid soap. The products have been bottle of the Ecopump will be 100% plant-
tested under dermatological control. based.
This new line strengthens Groupe GM’s President of Groupe GM, Laurent Marchand,
commitment to sustainability and follows commented: ‘For more than 40 years, we have
closely the group’s ‘Care About Earth’ created top of the line hospitality creations
programme which aims to reduce products’ for our clients and partners around the
guests’ comfort in mind. impact on the environment. The tubes are world. Today, we see an increasing need for
100% recyclable and the plastic caps are made eco-responsible products and packaging.
The range features five 30ml products of 100% recycled material. In addition, the The Apothicals by DAMANA ® amenity range
including shampoo, conditioner, body wash, palm oil contained in the soap contributes to encapsulates this current demand while also
hair & body gel and body lotion as well as soap the production of certified sustainable palm oil embodying Groupe GM’s commitments to
available in 15g. The collection also includes and the soap packaging is made from recycled excellence and to customer care.’
the apothecary tradition and created with
up to 98% of natural origin ingredients, the
Apothicals by DAMANA ® line evokes the
traditional craftsmanship of herbalists. Its
subtle fragrance of woody notes and lavender
add a touch of indulgence to this natural
and beautifully scented amenity range. The
Apothicals line has been created with hotel
WEBSITE: WWW.GROUPEGM.COM