40 THE WORLD OF HOSPITALITY
FOOD & DRINK
CHASH
The Fine Tea Co
Like fine wine, fine tea requires the unique If your team could talk about tea with
characteristics of location, climate, soil, knowledge and confidence, would it not
topography and elevation – the terroir. improve the customer experience?
For hundreds of years the quality of tea was QUALITY
exceptional. It was a luxury only very few could Do you understand how to compare similar
afford. Tea drinkers were sophisticated; to be teas and what to look for? Are you sure your
considered a connoisseur contributed to social green teas are high-grade? Is the Earl Grey
standing. how it should be?
TREAT EVERY GUEST EQUALLY? If you serve exceptional food, gone are the
In the present day, tea is undergoing a days when the customer is prepared to accept
revolution. The sophisticated tea drinkers it served alongside tea that is not exceptional.
are returning. And they are (rightfully) more Either it lets down the accompanying cakes
demanding than the last lot! and sandwiches, or it is a poor end to the
SERVICE when the guest inevitably compares the little
Do your staff know the correct temperature
to serve Jasmine tea? Are they aware of which
teas pair well with a rich dessert?
meal. That sense of disappointment increases
understanding given to the tea selection
against the investment in coffee.
VARIETY
Some of our partners offer 30-40 different
teas and infusions. If you provide an
assortment of gins, a dozen different whisky
“CHASH created our first ever Tea
Academy. The depth of knowledge,
and obvious love of the subject, mean
that, like the tea, training and support is
consistently of the highest quality”
and wine from every region, will the visitor
who wants tea feel treated equally?
Is there more than one option to tickle
the tastebuds of the Oolong fan? Are you
accommodating the enthusiast for aged
We like to work with partners who need to
over-deliver. We build Tea Menus (and house
blends) that create interest and excitement,
so you can provide tea drinkers with an
experience that is equal.
tea? Do you provide a range of caffeine-free
infusions that includes fruit, flower and spice?
WEBSITE: WWW.CHASHTEA.CO.UK
Come and say Hello if it is time for a review.