38 THE WORLD OF HOSPITALITY
EUROPEAN COFFEE, TEA & SOFT DRINKS EXPO
European Coffee, Tea & Soft Drinks Expo
– Bigger and even better for 2020
Exhibition
European Coffee, Tea & Soft Drinks Expo,
the only hospitality industry show 100%
devoted to the profitable service and sales of
coffee, tea and soft beverages, is returning
to London’s Olympia on May 19th & 20th.
With even more great visitor attractions and
exhibitors and well over 5,000 visitors with
buying responsibility from across the F&B
industry expected to visit the show this year,
this is an event not to be missed.
John Bednall, CEO, European Coffee, Tea &
Soft Drinks Expo, said, “This event really is
unique! It is the only trade show that is 100%
devoted to the professional sales of soft
beverages – coffee, tea and soft drinks – right
across the entire foodservice spectrum from
cafes, coffee shops and hotels to restaurants,
contract caterers, leisure outlets, travel sector,
pubs, bars and offices. This market is huge
and growing and these “wet” sales usually
have the best profit margins. No wonder the
show is the fastest growing hospitality show
in Europe!”
In addition to a broad range of exhibitors,
European Coffee, Tea & Soft Drinks Expo
2020 will benefit from an extensive features
programme.
Following the successful launches of the Barista
Masterclasses and live coffee roasting in the
Roastery Masterclasses at the 2019 event,
the 2020 show will see even more innovative
new attractions. These include two brand
new features that will enhance the soft drinks
element of the show –The Premium Soft & Non-
Alcoholic Drinks Zone, which houses the Soft
Drinks Trail – and the Soft Drinks Talks & Tasting
Theatre, which is being curated by the experts
at Club Soda.
The Tea Theatre Workshop is being run in
association with Lucy Chappell from the
London School of Tea. Lucy holds a Post
Graduate Diploma in Tea Management – and
more importantly is passionate and massively
knowledgeable about tea. The programme in
the theatre will incorporate panel discussions,
seminars, workshops and panel discussions and
focus on how organisations can maximise on the
profitability of tea.
And in an exciting new development, the SCA
UK 2020 UK Latte Art Championship will
be held at the show, with the overall winner
announced at the show and going on to compete
in the 2020 World Championship in Warsaw.
Joao Almeida, Head of Coffee, EL&N Café
and European Coffee, Tea & Soft Drinks Expo
steering panel member, said, “I am really looking
forward to this year show. Against a back drop
of the continued decline in alcohol consumption,
I feel from the consumer what is a real appetite
for fantastic soft drinks – tea, coffee options,
these combined elements will strengthen the
unique proposition of the show. This year is
going to be the best one yet. “
European Coffee, Tea & Soft Drinks Expo is
FREE to attend.
EUROPEAN COFFEE EXPO, LONDON’S
OLYMPIA, MAY 19th and 20th 2020
WEBSITE: WWW.EUROPEAN-COFFEE-TEA-SOFT-DRINKS-EXPO.COM