12 THE WORLD OF HOSPITALITY
HARD ROCK
Turning it up
to Eleven
Hotel
The Hard Rock brand is synonymous with
rock music and the stars who made it famous.
The new Hard Rock Hotel in London is no
exception, with an incredible memorabilia
collection paying tribute to former residents
such as Jimi Hendrix, Diana Ross, Bob Dylan
and Buddy Holly. The raucous lifestyle these
musical icons pursued will live on as the hotel
doubles as a live music venue. With this in
mind, architectural practice Scott Brownrigg,
knew it would need a premium acoustic
product, and turned to Oscar Acoustics.
The brief was to renovate the public areas
of the Marble Arch hotel, which included
opening out the entire ground floor, to create
a welcoming space for arriving guests. The
lobby, reception, GMT bar cocktail bar, Hard
Rock Café, shop and lounge were all part
of this, creating the perfect atmosphere
CHALLENGE
for recreation. The challenge of opening up
balance right is crucial in a building that holds
both live bands and sleeping guests. Scott
the space, is that while removing walls suits The question posed to the architects was Brownrigg have worked with Oscar Acoustics
certain aesthetic sensibilities, it also removes how to keep background noise in check on previous project so knew their products
a room’s acoustic barriers. This can cause to provide a lively buzz for guests without and what would work for the situation.
noise to reverberate the now-cavernous area. becoming cacophonous? Getting the acoustic Solution