FLOAT4
THE WORLD OF HOSPITALITY
65
“At DCL, our goal for the Hard Rock was
to give life to a monumental establishment
through digital presence and creative solutions.
Having worked with Float4 before, we knew
that the studio’s combined technological and
creative capabilities would be instrumental
for the project. Along with our other service
providers, Float4 contributed to our project
goal by developing and programming three
unique shows that will make this hotel the real
attraction in South Florida for years to come,”
said Mr. Jeff Gantz, Director of Creative
Technologies at DCL Communications.
A variety of shows will be presented by Float4:
THE GRAND OPENING SPECTACLE (only on
October 24th):
This show established the guitar as an
architectural icon. As the crowd ambiance built
through the early evening, the official guitar
SMASH experience marked the beginning of
a custom drum sequence, triggering a bold
guitar activation. The show was a journey
through different decades, musical styles &
energies.
SUNSET CEREMONY (the daily opening
“Before a show, we have a moment where Bellagio Fountain Show and there’s this brief show):
the installation is in a dormant state; the period where time stands still in eagerness as The goal for this show is to set the festive tone
lights are ambient, fluid”, mentioned Antoine everyone gathers for this one monumental of every evening following the grand opening.
Saint-Maur, Multimedia Director at Float4. experience. That’s the feeling we want to create “At that moment, we want guests to be able with the shows; we want to create a moment SMOOTH
to congregate in anticipation, collectively for Hard Rock guests and fans to come together This show is an homage to the end of the classic
anticipating the start of the show. When in and watch a daily celebration,” he added. rock era as it transitioned to contemporary
Las Vegas, people make their way over to the
music.
WEBSITE: www.float4.com