The World of Hospitality Issue 37 2020 | Page 6

6 THE WORLD OF HOSPITALITY SHH ARCHITECTURE & INTERIOR DESIGN As a guest you’ll see a lot of deep blues with highlights of red and burgundy. The unique artwork was designed for the hotel to reflect its iconic location and subtly remind guests of their iconic location.” British craftsmanship in particular makes sense for such a quintessentially British hotel: Leading British design manufacturers were specified by SHH including Brintons who delivered the bespoke carpets throughout the scheme; Peter Millard & Partners, tasked with creating the bespoke art work in the rooms; CTO Lighting who created a show- stopping bespoke drop chandelier upon entry to the Rooftop; textile designers Timorous Beasties’ crimson velvet cushions make statement accents in the bedrooms and Tom Dixon’s ‘London’ scented diffusers are used throughout the bedrooms. The Trafalgar St. James is tucked away on the south-west side of the world-famous Trafalgar Square, in the heart of the West End and amidst the hustle of bustle of St. James. This WEBSITE:www.shh.co.uk part of London has long been seen as more of a tourist destination but the hotel wants to put it back into the hearts of Londoners and bring a whole new level of excitement to the area.