2020 DRINK TRENDS
We’ll start to see an increase in NA equivalents
for spirits and finally decent wine options. hard coffee, sodas, juices, tonics - expect to see
alcoholic versions of your favourite soft brands!
2. Canned options and draft for all types of
alcoholic drink out there and true dominance
of pe-mix spirits and cocktails. Canned and
draft wine will finally take off and the public
perception of cans as a “less classy” option
compared to bottles will start to shake partly
due to the graphic design and typography on the
cans. 4. BYOB - Taking cues from the independent
“craft beer” venues, the bigger chains will start to
add take-away options for draught beer within
their bars. Off-trade grocers like Waitrose
have already piloted this in Oxford, but the
success of the scheme will see a roll out to other
similarly demographic-led stores. The next step
will be major bar groups trialling this in key high-
footfall, affluent consumer bars for a potential
roll-out later in 2020.
3. Hard Seltzer - finally will explode here in
the UK in 2020. I expect the bigger US brands
like White Claw, Truly and Bon & Viv
are likely to be launched in early 2020, likely
into the bigger tied pub and bar groups in Q1
range reviews. “Hard” versions of traditional
soft options will also start to appear - imagine
5. “Craft” Lager - Certain craft beer brands are
all about lager - Camden and Lost & Grounded
notably - but expect every major craft brewery
to produce a lager product that can both entice
the craft curious consumer who isn’t quite ready
WEBSITE: www.beeresque.com
THE WORLD OF HOSPITALITY
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for pale ales, IPA and real ale. This will also
provide a “trading up” step for customers used
to buying from macro brands like Heineken and
Carlsberg.
OPPORTUNITIES FOR 2020
Ensure that there are Non-alcoholic options in
your venue! The biggest start to 2020 will be
all about communicating this offering for Dry
January, and enticing consumers out of their
homes - or convincing them that the NA part
of the market will be more healthy. “Healthier”
drinking will also lead into the Hard Seltzer
craze, where often these beverages are 100
calories or less. Make sure you have a “premium/
craft” lager option on your bar - consumers are
increasingly trading up on their draught lager
drinking.