32 THE WORLD OF HOSPITALITY
2020 DRINK TRENDS
Cheers to that:
Five drink trends you need to know about in 2020
Food & Drink
Russ Clarke is an experienced beer and brewery professional, having worked with one of the fastest
growing breweries globally, the leading UK online beer marketplace and a north of England based
brewery with over 22 years of industry heritage. Russ is a Certified Cicerone ® with Cicerone ® org and
now trains staff in beer tasting, food pairing and beer serving across the UK.
As we raise our glass to a new decade, it is a good
time to take stock and consider the huge shift in
consumer attitude which has heavily influenced
the drinks market and will continue to into the
2020’s.
For 2020 and beyond the “tinny” is set to
continue to expand its market share, alongside
draft premixes, low/no ABV and BIG flavour
beers, here are the top five drink trends that you
need to consider.
1. No & Low Alcohol continues to gain market
share and win hearts and minds. More craft and
multi-national breweries are developing and
bringing to market NA versions of their most
popular brands - and we’ll start to see more
penetration of the on-trade market with the
bigger pub and bar brands feature a NA option
on draught (taking the lead example of a small
range of M&B and Heineken Pubs in 2018/19).