6 THE WORLD OF HOSPITALITY
SHH ARCHITECTURE & INTERIOR DESIGN
As a guest you’ll see a lot of deep blues with
highlights of red and burgundy. The unique
artwork was designed for the hotel to reflect
its iconic location and subtly remind guests
of their iconic location.”
British craftsmanship in particular makes
sense for such a quintessentially British hotel:
Leading British design manufacturers were
specified by SHH including Brintons who
delivered the bespoke carpets throughout
the scheme; Peter Millard & Partners, tasked
with creating the bespoke art work in the
rooms; CTO Lighting who created a show-
stopping bespoke drop chandelier upon entry
to the Rooftop; textile designers Timorous
Beasties’ crimson velvet cushions make
statement accents in the bedrooms and Tom
Dixon’s ‘London’ scented diffusers are used
throughout the bedrooms.
The Trafalgar St. James is tucked away on the
south-west side of the world-famous Trafalgar
Square, in the heart of the West End and
amidst the hustle of bustle of St. James. This
WEBSITE:www.shh.co.uk
part of London has long been seen as more of
a tourist destination but the hotel wants to put
it back into the hearts of Londoners and bring a
whole new level of excitement to the area.