4 THE WORLD OF HOSPITALITY
SHH ARCHITECTURE & INTERIOR DESIGN
SHH Architecture & Interior Design Reveal Stylish
Transformation of the Trafalgar St James
Hotel
Working with hospitality giant Hilton on its the project as lead architects. ‘We didn’t want it history of the building, which once housed the
first Curio Collection property in the UK, SHH to feel like a mainstream chain hotel, because it’s offices of the Cunard Steamship Company with
Architecture and Interior Design led the multi- not, so staying true to the independent ethos, news of the ill-fated Titanic breaking there.
million-pound renovation, turning the only hotel as well as creating a distinctly London aesthetic, Tactile furnishings and bold colour choices
in London’s Trafalgar Square into a “sanctuary of was key,’ says SHH Creative Director and have been used to create a sense of comfort,
style” in the heart of the city. Founder Neil Hogan on the concept behind the while art walls in the bedrooms pay tribute to
transformation. London’s Trafalgar Square. Working with the
London based SHH, one of Britain’s most
existing building was a challenge as all the
prestigious architecture and interior design The Trafalgar St. James has 131 bedrooms rooms had a different footprint or window type
practices, boasting clients including Ascot, including 15 suites. Each has been designed so there was a lot of coordination and joinery
Wimbledon and Faberge, were entrusted with with Art Deco flourishes and references to the tweaks to undertake.