56 THE WORLD OF HOSPITALITY
SEEDLIP
Seedlip launches bottled NOgroni:
the brand’
s acclaimed non-alcoholic
cocktail that defines a generation
Food & Drink
A non-alcoholic twist on the classic Negroni, the a popular cocktail in the 20thcentury, for gin to
NOgroni was born in Seedlip Drinks’ Founder make his drink stronger. This new adaptation of
Ben Branson’s garage. It debuted at The World’s the cocktail is now famous, but as flavour and
Best Bar Awards in London in 2017 and has attitudes to drinking continue to evolve with
been a popular non-alcoholic listing in some each generation, so do the drinks. The NOgroni
of the best bars around the world ever since. is the next evolutionary step for the Negroni
Now Seedlip is bringing the NOgroni into a and it will define a generation.
bottled concept, launching exclusively with
London’s Selfridges on Tuesday 8th October. THE BOTTLE DESIGN.
Recognising the need for non-alcoholic On the neck of the bottle and at the heart of the
options as good as their alcoholic label is our NOgroni symbol. The diagonal strike
counterparts, the NOgroni is a bold & through the top right section of the letter ‘O’
bittersweet contemporary take on a classic in NOgroni represents the slice of orange that
is so iconic in both the Negroni and now, the
cocktail made with a perfectly balanced mix of:
NOgroni.
• Seedlip Spice 94 A HISTORY OF THE NOGRONI
• Æcorn Bitter The three colourways represent the three
• Æcorn Aromatic 2019 marks the 100th anniversary of the components of the drink: The top is Seedlip
Negroni, a drink invented by, and named after, a Spice 94, the middle is Æcorn Bitter and the
Served as an aperitif with food or simply enjoyed notorious Italian count with a cowboy persona, bottom is Æcorn Aromatic.
on its own, the NOgroni is a complex, bitter & Count Camillo Negroni. In his favourite bar
citrusy blend with hints of Chinotto Orange, in Florence, Negroni ordered the barman to Each bottle serves two. Simply pour over ice &
Grapefruit, All Spice & Gentian. swap out the soda in his Americano, which was garnish with an orange twist.
WEBSITE: www.seedlipdrinks.com