The World of Hospitality Issue 35 2019 | Page 12

THE INDUSTRY’S BEST KEPT SECRET BY DREW TERRY Rosenthal TILIA SATIN BY STUDIO WILLIAM Studio William has been around since 2006 but is arguably the hospitality industry’s best-kept secret. In its 13-year history, Founder and Designer William Welch has steered his premium cutlery brand through some choppy waters, to emerge as the Great British success story: A cutlery brand with more design awards than any other, and recently appointed official supplier to British Airways’s First Class. Millions Dine with William Every Day. Chances are if you like to dine at the best eateries in town, then you’ve probably eaten with Studio William Cutlery. Their rather enviable portfolio of clients includes two national airline carriers, over 50% of all Michelin Starred restaurants, and some of the most iconic venues in the world, from the Burj al Arab, Dubai and the Sydney Opera House to the Raffles Meradhoo Resort in the Maldives and Mandarin Oriental, London. Onto the Main Course… The appetite for Studio William shows no sign of abating. Chef’s and venue owners alike hunger for considered, enduring designs that enhance the dining experience and entice diners back time and again. And now, Studio William has announced not one, not two, but three exclusive UK & Ireland Foodservice partnerships. Rosenthal GmbH may have one of the longest traditions of Germany’s brand manufacturers, but is also one of the most modern. Just as they did when they were founded over 135 years ago, Rosenthal develops products for both discerning patrons and exacting industry professionals alike. With exceptional form, function, quality and craftsmanship, Rosenthal tableware combines innovation and creativity and never ceases to stand out. Riedel This 300-year-old, family owned crystal company is known to be the inventor of varietal-specific stemware. They were the first company in history to recognize that the taste of a beverage is affected by the shape of the vessel from which it is consumed, and has been recognized for its revolutionary designs that complement alcoholic beverages. Riedel has become the brand of choice for wine connoisseurs, hospitality professionals, and consumers worldwide. Exclusive Previews Now, all four of these iconic brands, SERAX, Rosenthal, Riedel and Studio William, can be found together on display at Studio William’s exclusive, appointment-only showroom in the Cotswolds, England. Complete with fully-working kitchen, the leafy, village setting provides the perfect backdrop to showcase the latest trends as well as allowing visitors the chance to design and experiment with the latest products and trends. SERAX The first is SERAX. The ever-popular lifestyle brand is moving into foodservice in a big way and has chosen Studio William as there route to market. Over the past thirty years, the small-scale business that started up in a garage has grown into a multi- national headquartered in Antwerp and counts Frederick Gaultier, Visit: studiowilliam-foodservice.co.uk Anita Le Grelle and Daniel Ost amongst their designers. Sales & Showroom Enquiries: 01386 800 000