54 the World Of Hospitality
LXR Hotels & Resorts
Jason Atherton To Open The Betterment,
At The Biltmore, Mayfair, LXR Hotels & Resorts
Restaurant
Today LXR Hotels & Resorts, Hilton’s (NYSE:
HLT) luxury collection brand and The Social
Company are pleased to announce that
Chef and Restaurateur, Jason Atherton, will
soon launch The Betterment, opening at The
Biltmore, Mayfair, LXR Hotels and Resorts.
The opening marks a grand return to the
area for Atherton, who rose to prominence
launching Maze on Grosvenor Square in 2005.
The Biltmore, Mayfair will become Europe’s
first property within the LXR Hotels & Resorts
collection.
The Betterment’s Head Chef will be Paul
Walsh, who launched and led Jason Atherton’s
City Social for five years and achieved the
restaurant’s Michelin-starred status within
seven months of its opening. The Betterment’s
seasonally driven menu will feature beautifully
presented dishes of wood-fired fish and meats,
fresh seafood, signature salads and plant-
based plates. At the heart of the restaurant
will be a dramatic and rustic open grill, which
will bring the kitchen into the dining room and
add a sense of theatre to the space.
This new restaurant and lifestyle offering,
located at The Biltmore, Mayfair, will also
include The Terrace, The Tea Lounge and The
Pine Bar, all overseen by Jason Atherton.
Atherton commented: “To be working on the
launch of The Betterment at The Biltmore,
Mayfair is incredibly exciting. When we
were approached by Mr Kwek, Chairman of
Millennium & Copthorne Hotels plc, owner
of The Biltmore, Mayfair, we just knew it was
Website: www.thebettermentmayfair.com
an opportunity we couldn’t let pass. We chose
the name The Betterment to encapsulate our
journey from opening Pollen Street Social in
2011 to today, highlighting the progression
of our food, ethos and way of thinking. To be
returning to Mayfair’s Grosvenor Square
after nine years is very special to me, and I’m
thrilled to be doing it alongside world- class
chef and friend, Paul Walsh.”
The Biltmore, Mayfair, formerly the
Millennium Mayfair, will emerge from a £60
million redevelopment to become Europe’s
first property within the LXR Hotels & Resorts
collection. The hotel will bring elegant design,
exceptional service and state-of-the-art
amenities to business and leisure customers.